The impact of the COVID-19 pandemic on DMOs' perception of sustainability in destinations: A research note

Destination marketing and/or management organisations (DMOs) must manage crises that affect the image of tourism destination. The use communication in these scenarios is crucial. Recent studies suggest that, following Covid-19 crisis, demand for responsible products should increase, leading to more sustainable tourism. This research examines role DMOs during current crisis find out what their perception destination positioning and changes, as a consequence impact have occurred strategy on